Optimal Finance Daily · Sunday, August 16, 2026
Jennifer suggests that consumers should train their eyes to discern quality in products, particularly clothing, to reduce unnecessary purchases. She notes that retailers use marketing tactics like displays and music to entice shoppers, and that secondhand shops can also be repositories for poorly made items.
“Let's be honest. A lot of what we buy is very ordinary. Poor quality t-shirts that lose their shape after one washing. Icky fabrics that feel uncomfortable against your skin. Cheap designs that flatter no one. So why are we buying it? Very clever visual marketing.”
“Train your eyes to see the quality and you'll automatically buy less. You'll walk into a shop, feel a few fabrics, then turn around and walk right out.”