The AI Daily Brief · Thursday, August 13, 2026
KPMG is prioritizing Generative Engine Optimization (GIO) as AI increasingly surfaces answers directly without requiring clicks. GIO focuses on structuring content for AI systems to retrieve, understand, and cite as trusted information, emphasizing the need for expertise to be visible within AI-generated answers.
“One big change around AI is we've shifted our thinking from how we rank our pages to how do we become the source that AI trusts enough to answer with.”
“That's why they are increasingly focused on generative engine optimization or GIO.”
“If AI is shaping decisions, your expertise needs to show up inside the answers.”