Bloomberg Surveillance · Friday, August 14, 2026
The process of 'sorority rush' at Southern universities has become a lucrative industry for consultants, with parents paying thousands of dollars for their daughters to gain an edge. These consultants offer services ranging from resume building and social media grooming to interview preparation, with fees reportedly between $3,000 and $12,000. The trend, once confined to the South, is now expanding to other regions, increasing the overall demand and cost associated with securing a spot in a desired sorority.
“And all the things picking out which organization they want to go to. And so they've been going through the interview process, they've been going to the events. They've been wearing the dresses, the makeup, just to make sure that they get into the sorority of their choice.”
“And so they're charging these parents as much to get the inside scoop anywhere from three thousand to twelve thousand dollars.”
“What's something to go over to go over their resumes, to get their headshots done, to go through their social media feed, to make sure they talk correctly.”