The Vergecast · Friday, August 14, 2026
Carla Hassan, the CMO of JPMorgan Chase, discussed strategies for building trust with 84 million customers. She emphasized the importance of human connection, physical branches, enterprise-wide alignment, and the willingness to admit when trust has been broken.
“I sit down with JPMorgan Chase CMO Carla Hassan to talk about how she builds trust in 84 million customers when amongst other things, her product is in many ways intangible.”
“Turns out it requires real human connection, physical branches, enterprise-wide alignment, and the discipline to admit when you've broken it.”