The Vergecast · Friday, August 14, 2026
Instagram has unveiled a new logo, marking the first significant change in about a decade. The reason cited for the redesign is simply that it's been ten years and it was time for a refresh. This change has led to a discussion about the motivations behind logo redesigns, with comparisons drawn to other companies that have made similar changes, often with negative results.
“And then Adam announced a new Instagram logo and I was like, well, there's a full hour of our show.”
“And the only reason that he gave for why there's a new Instagram logo was it's been about 10 years. It's time for new one.”
“I have never actually been at a job in the middle of a logo redesign.”
“It's a great way to get attention. Sure. And the attention can be good or bad.”