This Week in Startups · Wednesday, August 12, 2026
Sarah explains how Joro connects to users' bank accounts and credit cards to track spending and calculate their carbon footprint. The app provides recommendations and rewards to encourage more sustainable choices, gamifying the process of reducing environmental impact.
“So, Joro is a company that is looking to, uh, build a better way for people to manage their carbon footprint.”
“So, we're essentially making it really easy and engaging for people to understand and reduce their carbon footprint.”
“So, we have a proprietary algorithm that we've developed. And it's based on, uh, a lot of different data sources.”