The Artificial Intelligence Show · Thursday, August 13, 2026
Dan Slagan observed a shift where marketers are increasingly judged not just on their use of AI chat tools, but on their ability to use AI builder tools like Cursor and Cloud Code to create applications and workflows. This change prompted Zapier's 'code red' initiative.
“Marketers were no longer just going to be judged by how well they used AI chat tools, they were going to be competing with people who could use AI builder tools like Cursor, Codex, Cloud Code, and Zapier's MCP to build their own apps, dashboards, workflows, and even digital twins.”
“And at first it didn't seem like much. Someone did something on Claude Code and the reaction was, all right, that's interesting, but probably a one-off. But then you saw another story and another and another.”