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The Artificial Intelligence Show · Thursday, August 13, 2026

Zapier's Marketing Team Builds AI-Powered Event Management App

As part of Zapier's initiative to become AI-native, the events team developed a custom application using Cursor and Zapier to manage over 100 speakers for an upcoming virtual conference. This demonstrated a tangible outcome of the team's increased AI building capabilities.

companyZapier

The tape

2 quotes
Like our events team, we do a virtual conference later this year, 100 plus speakers. That's all going to be managed now through an app that they built through Cursor and Zapier, which is just wild.
And then you had the tier two, maybe they built a slightly better system or loop or something like that. And then your tier three, you know, they built a whole software app basically.
Heard on The Artificial Intelligence Show — “#231: How Zapier Is Building an AI Marketing Brain, published Thursday, August 13, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
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Zapier's Marketing Team Builds AI-Powered Event Management App — Heardvine