The Artificial Intelligence Show · Thursday, August 13, 2026
Zapier's Chief Marketing and AI Transformation Officer, Dan Slagan, initiated a 'code red' in February 2026 to shift the marketing team from AI adoption to being AI-native. This involved training the entire marketing team on AI builder tools like Cursor, aiming to equip them to build their own applications and workflows.
“And so in February, Dan called a code red to get the marketing organization not just AI savvy, but AI native.”
“So what we did coming out of that, I told the team, look, we are going to build with you, we are going to help you every step along the way. I gave the team three weeks. And I said, three weeks from now, I need everyone to be up and running on Cursor.”
“The marketing team and everyone at Zapier, we're quite fortunate in the sense that we pretty much have access to anything in the world of AI. Doesn't matter what tool we want to use, what LLM we want to use.”