Thoughtful Money with Adam Taggart · Tuesday, August 11, 2026
Ed Zitron suggests that companies will likely continue their AI investments and spending, even without immediate tangible returns, because they are in the business of selling the future. He believes the market rewards this narrative and vision over financial prudence, making it difficult for companies to admit past mistakes.
“Well, I'm going to go with what I think is the most probable answer. And that is, yes, they're going to keep pushing ahead. They're going to keep spending money. And I think the market's going to keep rewarding them for it.”
“Because, you know, it's a lot easier to continue spending money than to admit that you've made a mistake. And secondly, because, you know, they are in the business of selling the future, they are in the business of selling what's next.”
“And the market is rewarding them for their narrative, the market is rewarding them for their vision, the market is rewarding them for their belief that this is going to be huge. And that is a far more powerful force than any kind of financial prudence or pragmatism that you might think would take hold.”