Airlines Confidential · Wednesday, August 12, 2026
Scott McCartney noted that beyond revenue generation, airlines are increasingly focusing on enhancing the customer experience through various ancillary offerings. These include improvements in Wi-Fi, entertainment, dining, and seating options, as airlines aim to provide more value to their passengers.
“And, uh, you know, it's it's it's kind of a fascinating, um, uh, situation and you know, we we we talk about it, you know, a lot in the context of revenue, and that's the big driver, but I think there's also a customer satisfaction component that needs to be factored in here as well.”
“You know, I think that, uh, airlines are doing a better job of recognizing that, you know, they they've got to do something to enhance the customer experience, you know, and, and so, uh, they're looking at the things that they can provide to enhance that experience.”
“So, you know, you've got your Wi-Fi, you've got your entertainment options, you've got your dining options, you've got your seating options.”