Airlines Confidential · Wednesday, August 12, 2026
Jay Sorensen stated that airlines can generate substantial revenue from baggage fees by implementing a baggage policy that aligns with their brand and ensuring its consistent enforcement. This strategy involves charging for carry-on and checked bags, and meticulously auditing passengers before boarding to ensure compliance.
“You can make money from baggage. You can make a lot of money from baggage.”
“If you create a baggage policy that is consistent with your brand, and then you work to enforce it.”
“And the most important part of this is they're going to have control of what's happening at the counter and at the gate, um, in terms of auditing passengers before they get on the plane, that indeed they're not taking something onto the plane that they have that they're not allowed or that they haven't paid for.”