← Front page

Airlines Confidential · Wednesday, August 12, 2026

Airlines' Disclosure of Ancillary Revenue Data Varies; Emirates cited for robust reporting

Jay Sorensen expressed frustration over the inconsistent and often poor disclosure of ancillary revenue data by airlines, noting that this makes his company's research more valuable. He cited Emirates Airlines as an exception, providing a robust annual report despite not being publicly held, while also mentioning AirAsia's detailed ancillary revenue activities.

personJay SorensenpersonScott McCartneycompanyEmirates AirlinescompanyAir AsiacompanyAir Asia X

The tape

5 quotes
I I've been frustrated, uh, especially this year when we're looking at numbers for 2025.
Jay Sorensen
I'm surprised often how poor a job airlines do in promoting themselves, uh, via their materials.
Jay Sorensen
And, you know, for example, there's there's one airline out there that has a the most robust annual report you could ever wish for. And it's Emirates Airlines.
Jay Sorensen
And of course, what's the irony there, Scott? They aren't publicly held.
Jay Sorensen
Air Asia seems to want to sell everything and be known for selling everything except for their airline operations.
Jay Sorensen
Heard on Airlines Confidential — “349 - Scott McCartney with Jay Sorenson, CEO, IdeaWorks: Ancillary Revenue in Depth, published Wednesday, August 12, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.07