Airlines Confidential · Wednesday, August 12, 2026
Jay Sorensen explained that IdeaWorks Company compiles its annual Year Book of Ancillary Revenue by meticulously sifting through public information from various sources, including annual reports, investor presentations, investor days, press releases, and social media posts. They do not use proprietary data gathered during airline consultations.
“Well, we do a tremendously effective job at sifting out published information.”
“However, we find public sources of data, and every year we create something called the Year Book of Ancillary Revenue, and it requires us to probably review a thousand different sources of information for a world of airlines, and primarily it's going to be in year reports, sometimes there's an investor presentation that has juicy numbers in it, uh, all other types of, well, investor days are great sources of information, uh, as well as press releases and social media posts for some airlines.”
“But no, we are very good at finding the information so that you don't have to.”