Southwest Airlines Ancillary Revenue Rankings to be Tracked
In his latest report on ancillary revenue, Jay Sorensen noted that Southwest Airlines' figures for full-year 2025 are not yet fully reflected in the rankings. He anticipates that Southwest will appear more prominently in future ancillary revenue reports.
personJay SorensencompanySouthwest Airlines
The tape
4 quotes
“So you looked at baggage revenue, and which airlines have the highest?”
Scott McCartney
“This is for full year 2025.”
Scott McCartney
“Southwest Airlines, for instance, doesn't yet fully show up in ancillary revenue rankings.”
Scott McCartney
“I suspect it will, uh, with the next report.”
Scott McCartney
Heard on Airlines Confidential — “349 - Scott McCartney with Jay Sorenson, CEO, IdeaWorks: Ancillary Revenue in Depth”, published Wednesday, August 12, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.