Marketplace Tech · Tuesday, August 11, 2026
Companies like Nanit are now offering sleep scores for babies in a similar language to adult wearables such as Oura rings and Whoop. This trend is evidenced by parents sharing their baby's Nanit sleep score alongside their own Oura or Whoop scores on social media.
“Yeah, very much. And I think this is part of why a company like Nanit has now started offering a sleep score that sort of in the same language as Aura and Whoop.”
“The Nanit CEO told me that she's seen parents upload their sleep score from Aura or Whoop to social media next to their baby's sleep score from Nanit overnight.”