← Front page

Marketplace Tech · Tuesday, August 11, 2026

Nanit aims to track children until they get their first smartwatch

Nanit's CEO has stated the company's goal is to be involved in children's lives and bedrooms until they receive their first smartwatch, typically around age 10. This ambition raises privacy concerns, especially regarding data collection on children in the 5-10 age range.

companyNanitcompanyApple

The tape

2 quotes
And I think its goal, um, as its CEO told me is to really be a part of kids lives in their bedrooms until they get their first Apple Watch, which the CEO told me is typically the age of 10.
Sapna Maheshwari
So I think these questions around privacy certainly come up when you're talking about a kid who, you know, is in those ages, five, six, seven, eight, nine, 10.
Sapna Maheshwari
Heard on Marketplace Tech — “AI subscriptions are rapidly taking over baby nurseries, published Tuesday, August 11, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.01
Nanit aims to track children until they get their first smartwatch — Heardvine