Optimal Finance Daily · Wednesday, July 29, 2026
Ornelia Grosz points out that sales and discounts often encourage impulse buying, leading people to purchase items they don't need. This behavior is particularly common when using credit cards instead of cash, as the immediate financial impact is less tangible.
“A sale and discount doesn't necessarily mean you are saving money. The point of sales and discounts is for the store to have the opportunity to get rid of their inventory.”
“This is known as impulse buying, which typically involves the use of a plastic card rather than cash.”