Odd Lots · Monday, August 10, 2026
Meredith Kopit Levien discussed The New York Times's pricing strategy, emphasizing a balance between offering ample content for sampling and providing significant value in the paid experience. She noted that the company has consistently calibrated this balance to attract new subscribers over the long term. Levien highlighted that most subscribers opt for the news and titled bundle, often starting at a low introductory price and increasing as they experience value.
“And I just I don't think that gets said enough. We were early at that there is so much New York Times today, yesterday, tomorrow that you can take in if you do not pay us, so much good work and real gravity in the paid experience.”
“Most people buy our news and titled bundle, which is the whole thing, at a dollar a week, and then over time they engage, and then over time they reach a pricing step up point and they come to a much higher price because they've experienced so much value and they're able to do it.”