Odd Lots · Monday, August 10, 2026
Meredith Kopit Levien clarified The New York Times's pivot to video, differentiating it from past 'pivot to video' trends driven by advertising. She explained that the current strategy is focused on building a large audience for video content as a complementary engagement method, not a replacement for reading or listening. Levien sees a significant opportunity to serve audiences who consume news primarily through video platforms.
“It fizzled out because it was a naked attempt to go get ad dollars. And this is about can you build an audience of millions of people to come watch in addition to read, Can you.”
“This is The Times making a big move into a market that we play in only in a nascent way today, and to serve that market and honestly to answer to a white space that is there for really high quality journalistic content and reported content.”