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Odd Lots · Monday, August 10, 2026

New York Times CEO on Brand Identity: 'An Essential Service for Curious People'

Meredith Kopit Levien, CEO of The New York Times, described the company's brand as 'an essential service for curious people everywhere who want to understand and engage more deeply with and enjoy the world.' She emphasized that the Times aims to provide trustworthy information and market-leading lifestyle products that are sought out by name, rather than relying on aggregation from other platforms.

personMeredith Kopit LeviencompanyThe New York Times

The tape

2 quotes
I think The New York Times is the essential service for curious people everywhere who want to understand and engage more deeply with and enjoy the world.
Meredith Kopit Levien
we are going to bring you high quality, independent, trustworthy information, and we're going to present it to you in a way that is elegant, in many cases, enjoyable, that makes good use of your time, and that's going to add understanding to your life.
Meredith Kopit Levien
Heard on Odd Lots — “NYT CEO Meredith Kopit Levien on Running a Media Brand in the Age of AI, published Monday, August 10, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via publisher transcript · $0.00