Decoder with Nilay Patel · Monday, August 10, 2026
Bose is now licensing its core audio technology to other companies through a new division called Audio Tech. This B2B to C model allows Bose to extend its audio expertise to a wider range of products and markets.
“And today, what's different is we're still doing that. And we've added a technology business we call Audio Tech, where we're taking that technology and starting to put it into other places. And the big insight for us was sound is really important.”
“So, it's a B2B to C business, if you will. So our customers are large companies that are putting products into the market.”
“And you're starting to see Bose technology show up in a lot of different verticals, from mobile to compute to, uh, you know, other people's headphones and audio products for sure.”