How I AI · Monday, August 10, 2026
Graeme Clark details a three-step process for building personalized client experiences using AI, involving documenting standards (like a voice guide), setting a timer, and publishing to Netlify. This results in beautifully branded, context-rich interactions that act as an advertisement for the client's own potential with AI.
“It's really just three steps, not to simplify it too much, but underneath it, there are some standards that you document with Claude for me.”
“So it looks like this. Yep, beautifully branded, reflects all of the context from conversations I've had with someone, puts it into a process that I actually get to talk to and iterate.”
“And it acts as a bit of an advertisement for what they're going to be able to do because immediately they're typing a password into a site that looks like them, that feels like them, that they can interact.”