So Money with Farnoosh Torabi · Wednesday, July 29, 2026
Apple has raised prices on certain MacBooks and iPads by up to $300. The company cited the need to start increasing prices on several products, with a MacBook Air now costing $1,299 and an iPad Air $749. Analysts anticipate a price hike for the upcoming iPhone model as well.
“In June, Apple said that it would raise the prices of certain MacBooks and iPads by up to $300, and Apple itself said it had shielded customers from these increases so far, but had reached a point where it needed to begin raising prices on several products.”
“We're talking a MacBook Air going from $1,099 to $1,299.”
“An iPad Air jumping from $599 to $749.”