Bloomberg Surveillance · Wednesday, July 29, 2026
Despite inflation and rising costs, the US consumer remains resilient and continues to spend, albeit begrudgingly. This sustained spending, supported by continued employment, is leading to strong earnings for many consumer companies.
“More than one exogenous shock to really bring the US consumer down. So you know, they're continuing to spend. There's nothing that's really taken a huge swath of the US consumers and taken away the paycheck, and that's where you see the retreats that we did when we had COVID, when we have any of the other major recessions. So they're continuing to spend, and they're spending begrudgingly.”
“But we're seeing really strong earnings coming out from those four consumer companies, and I think it's a result of the resilience of the consumer.”