Equity · Wednesday, August 5, 2026
Venture capital firms are increasingly looking to engage potential founders at the earliest stages, moving beyond traditional platforms like Twitter (X) to reach audiences on Instagram and TikTok. This strategy aims to build brand credibility and trust with a broader pool of tech-curious individuals before they even consider starting a company.
“I think that the tech community is all on Twitter, tech Twitter, tech X, or whatever. But there are a lot of people on TikTok and Instagram who they might not be in the tech community, but they're very tech curious.”
“The battle is like really moved into inception stage, right? Like that is where all venture firms compete today.”
“But at the same time, if we think about a venture fund really building audience, getting in front of people as early as their entry point into technology, even before they've gone not next. So if you can share your brand, if you can build credibility and build trust, even when they're still on Instagram and TikTok and still in the tech curious realm, then you're already getting in front of them before they've migrated to the tech X, Twitter world.”