The Vergecast · Thursday, August 6, 2026
Charles Pulliam-Moore explains that IMAX is more than just large screens, encompassing proprietary filmmaking and projection technologies. This includes specific cameras, film types, projectors, and massive screens that can display films in a 1.43 to 1 aspect ratio for an immersive experience.
“Tell me what specifically is IMAX other than a big screen?”
“So, so, um, huge screens obviously like a huge part of the IMAX brand, but IMAX, right? IMAX encompasses, uh, a handful of different proprietary filmmaking and projection technologies.”
“So we're talking about the cameras that the films are shot with, we're talking about the specific kind of film that is loaded into those cameras, um, and then, you know, when it gets to the screen of it, we are talking specifically about a very particular kind of hard-to-build projector, um, many of them are very old right now.”
“but like true IMAX, they are these humongous screens that are able to show films in 1.43 to 1, which is just like, immersive, and really sort of, uh, if you were not specifically trying to look around the theater and you were focused on the screen, it is kind of like you are being pulled into the image, which is kind of the the image max, IMAX of it all.”