WSJ Tech News Briefing · Friday, August 7, 2026
Live shopping marketplace Whatnot has reached a valuation of $20 billion, almost doubling its October valuation after securing $545 million in new funding. The platform's gross merchandise volume in the first half of 2026 surpassed its entire volume from 2025, and the number of buyers has more than doubled in the past year.
“Live shopping marketplace, Whatnot, is now valued at $20 billion, nearly doubling its October valuation after raising $545 million in a new funding round.”
“Whatnot said that its gross merchandise volume in the first half of 2026 exceeded the $8 billion that it recorded in all of last year, and that the number of buyers on the platform has more than doubled over the past 12 months.”