Prof G Markets · Wednesday, August 5, 2026
Apple's lawsuit against OpenAI may be aimed at disrupting the latter's entry into the hardware market, according to Scott Galloway. Galloway suggests that Apple might view the legal fees as a worthwhile cost to introduce "chaos" into a competitive moment for OpenAI's new product launches.
“I mean, Scott has been saying that, uh, well, that, you know, it's worth probably the legal fees just to, like, introduce chaos into this, uh, very competitive moment.”