Prof G Markets · Thursday, July 30, 2026
Meta reported a 28% revenue increase but a 13% profit fall due to a 55% jump in costs, leading to an 11% stock drop. The company is investing heavily in AI infrastructure, with CEO Mark Zuckerberg indicating a "figure it out as we go" approach to monetization, which has concerned investors.
“Meta grew revenue 28% slightly beating expectations, but its profits fell 13% because costs jumped 55%.”
“Its operating margin dropped from 43 to 31% and company sales forecast came in under analyst expectations. The stock fell as much as 11% in after-hours trading.”
“Mr. Zuckerberg had a whole hour to explain what he, how he's going to monetize the massive AI investments and he didn't really give us a firm answer. He basically said, we'll figure it out as we go.”