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The Artificial Intelligence Show · Thursday, July 30, 2026

Craig Carmezen's Proactive AI Research Led to Good Karma Brands' Enterprise Accounts

Good Karma Brands' AI initiative was significantly driven by its founder and CEO, Craig Carmezen, who personally researched and tested various Large Language Models (LLMs) like CoPilot, ChatGPT, and Claude. This research led to the company providing ChatGPT Enterprise accounts to all full-time employees around last Labor Day.

personCraig CarmezencompanyGood Karma Brands

The tape

3 quotes
He took it upon himself to do research and figure out what was the best LLM we could use.
Ty Bowshek
He was testing co-pilot, chat GPT, Claude.
Ty Bowshek
So around last Labor Day, we not only hired two senior software engineers, but we also gave every full-time teammate chat GPT enterprise accounts.
Ty Bowshek
Heard on The Artificial Intelligence Show — “Ep. 227: How Good Karma Brands Got Serious About AI and Made It Stick, published Thursday, July 30, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.05
Craig Carmezen's Proactive AI Research Led to Good Karma Brands' Enterprise Accounts — Heardvine