The Artificial Intelligence Show · Thursday, July 30, 2026
Good Karma Brands' CEO, Craig Carmezen, has spearheaded a company-wide AI transformation, aiming to make the company "AI forward." This initiative is considered one of the three largest in the company's history, following their shifts to becoming a sports company and leveraging ESPN digital.
“And 2002 when we decided to become a sports company, 2015 when we shifted to leveraging ESPN digital, and then now moving forward, we're going to be an AI forward, you know, frontier company.”
“Um, and Craig really is the engine behind all of this.”