This Week in Tech · Monday, August 3, 2026
Apple's Q3 earnings revealed a strategy to introduce new leasing programs for phones and Macs, anticipating future high prices for their devices. The company also preemptively raised prices on some products like the Apple TV. Despite strong revenue, the stock market reacted negatively, with shares falling 8%.
“now the issue is going to be they've got to raise prices. And this goes with the other story from Apple this week, which is they announced a new lease program because I think they anticipate that the next generation phones and Macs are going to be so expensive that people will want to do as they do with automobiles and lease them.”
“They've also raised prices preemptively, like the Apple TV.”
“But it is really interesting how much money they made and then stock market was like, meh. Not impressed.”