Optimal Finance Daily · Tuesday, August 4, 2026
Leo Babauta argues that consumerism fuels an insatiable desire for more, making true satisfaction impossible. He posits that 'enough' is not just bare necessities, but includes what is needed to be happy and thrive, suggesting many already possess it.
“We often want more than we have now. More money, more gadgets, better furniture, a better house, a better car, more clothes, more shoes, more success.”
“It's impossible to satisfy that hunger for more because our culture is not satisfied with what we have, but is geared to wanting more.”
“I submit that the answer is that we already have enough, possibly more than enough.”