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The a16z Show · Thursday, July 30, 2026

Lassie's Customer-Centric Approach: Embedding in Practices for Product Development

Lassie's co-founders spent significant time embedded in customer offices to understand their operations before releasing their product. This deep engagement, even involving offers to handle billing processes manually, revealed the depth of the problem and the customers' desperate need for solutions.

personDr. QuanpersonOlivia MoorepersonStein Pella

The tape

3 quotes
The Lassie story is so unique to me because you both spent months if not years before kind of fully releasing the product, like literally in the office of the customers.
Olivia Moore
So I think the first sign to us that these people said yes, Dr. Quan said just come and sit here night five, you can do the job.
Stein Pella
So that was the first sign that this is very broken and not a solved problem.
Stein Pella
Heard on The a16z Show — “AI for America's Small Businesses | Lassie, published Thursday, July 30, 2026. Heardvine summarizes and quotes with attribution and timestamps, and links to the original everywhere.
Transcribed via Gemini audio transcription · $0.06
Lassie's Customer-Centric Approach: Embedding in Practices for Product Development — Heardvine