WSJ Tech News Briefing · Friday, July 31, 2026
Meta is looking into subscriptions for premium features on platforms like Instagram and Facebook, though the revenue potential is considered slim. A larger focus is on attracting business customers with AI-linked services, such as chatbots for customer service.
“They have subscriptions for their social media like Instagram and Facebook and so on and so forth, where you can get quote-unquote premium features if you pay them a little bit of money every month.”
“I think the prospects of those kinds of things driving large amounts of revenue are pretty slim.”
“Another thing they're trying to do is bring in business customers. That's a big focus now. You have a lot of small businesses, you have even large businesses that want chatbots, that want other AI-linked services.”