No Priors · Friday, July 31, 2026
Melissa Tokmak highlighted the unreliability of human customer service teams in large, essential service businesses, citing issues like high staff turnover and no-shows. She explained that Netik's AI aims to provide a consistent and optimized customer experience, especially during peak demand.
“The teams that support these workflows in the companies are unreliable as well.”
“Let's look at a day in a life with this company that makes a billion dollar revenue. You might show up. The business usually starts at 4, 5 AM. You don't really have anybody in the company. Even maybe your technicians start at 6 AM. But before then, no one is in the company. You might come in as a manager, but there are at least three people that quit that way or that day or five didn't show up.”
“So all these customers are piling in starting at 6 AM because now it's a heat wave in the country. Actually, this past week we have hit record waves uh last week in the country. What do you do as a business?”