Bloomberg Surveillance · Friday, July 31, 2026
Apple CEO Tim Cook has described the current memory chip shortage as similar to a 'one hundred-year flood,' impacting key products like MacBooks and potentially the upcoming iPhone launch. In response, Apple is introducing an iPhone leasing program, extending similar options to iPads and MacBooks.
“Yeah, CEO Team Cook said that memory chip shortage is similar to one hundred y of flots. The demand is so high and the shortage is so widespread that in the common quarter there will be more shortages and some weaight times for some of the key products includeing MacBook Mini, so that may weigh on the revenue outlook.”
“Yeah, that's pretty much the case, and not just your Apple. You can you lease your iPad. You can lease your MacBook Medium, MacBook Pro for up to three years, and then after that point you can decide if you want to keep it, if you want to return it, if you want to just upgrade to a new cycle.”
“If you look at the sales for MacBooks, they smashed expectations by landslide. You know, so the iPhone expectations also wear a bob estimate. So across the board people kept buying. So consumers, your retail traders, they had nothing to do with that week forecast. It's more of a supply can strained issue rather than a demand issue.”