WSJ Tech News Briefing · Saturday, August 1, 2026
A journalist from Know Your Meme states that accurately determining the proportion of AI-generated content on the internet is extremely difficult, if not impossible, due to the sheer volume of daily uploads. This difficulty in detection contributes to the spread of both innocent and nefarious AI-generated material.
“And I asked him, is there any way to tell how much AI generated imagery and video is out there? Is there a way to know if the person you're talking to is a bot or not? And he said, no.”
“He said, first of all, it's a big internet with billions of pieces of content uploaded every day. And second of all, being able to accurately determine what is real and what is fake is extremely difficult.”
“And at the scale of the internet, it's essentially impossible.”