WSJ Tech News Briefing · Saturday, August 1, 2026
Blur Studios is actively participating in the AI influencer market, creating characters like Granny Spills and Nana Nessa. The company is generating revenue through brand sponsorships and is focused on developing AI influencers for other businesses, adapting to the evolving landscape of user-generated content.
“While they say they're making some money through brand sponsorships, they're also betting on a burgeoning market for creating AI influencers for other companies.”
“Granny Spills is just one of several AI characters created by Blur Studios.”
“We saw a future where this AI content is, you're not going to be able to tell the difference between what's AI and what's real life content as the technology improves.”