How to Money · Wednesday, July 22, 2026
Aja Evans, a financial therapist, explains that the fundamentals of personal finance are simple but individual complexity leads to a disconnect between knowing what to do and actually doing it. She emphasizes understanding one's relationship with money and how feelings impact financial decisions.
“And so the fundamentals of personal finance, they're not all that complicated, right, Like, there is a reason why we came up with the money gears, just seven easy steps that you can take with your money. You could probably boil it down even more, right like spend less than you make invest the rest.”
“And so while the core principles of growing wealth are fairly simple, and why aren't more Americans handling their money better? Well, one reason is because we as individuals are incredibly complex. We are not simple, and that complexity can lead to just to disconnect between what it is that we know that we should be doing with our money and then what it is that we actually end up doing.”
“She also folks to understand their money mindset and how their feelings impact what it is that they do with their money and Asia. She even says on her site that chatting about money and feelings is her superpower. That's the intersection that she sits at.”