Bloomberg Surveillance · Wednesday, July 22, 2026
A representative from Edward Jones stated that their retail investor base, present in every county in the US, is generally optimistic. While acknowledging concerns about the escalation in the Iran War and geopolitics, there is hope for de-escalation. Innovation is also a key factor captivating this audience.
“Look, this investor base has been leading the way. Actually used to be institutions that ledd market. It's the retail audience we think is getting more savvy. And by the way, they're pretty optimistic.”
“Now, are there worries out there? Yes, we're seeing a reacceleration or re escalation in the Iran War. Geopolitics never sits well with this audience, but there's some optimism that the end goal here is that neither side of this aisle will want you know, it's not great for either side of the isle, and so we want to make sure that there's some de escalation over time on the geopolitics.”
“And by the way, innovation has been something that's captivating the retail audience. So the US has been hotbed for innovation. All the mag seven are housed here. I think there's a lot of optimism around that.”