Bloomberg Surveillance · Wednesday, July 22, 2026
John Stankey emphasized the critical role of AT&T's convergence model, where 45% of broadband customers also purchase mobile services. This model leads to more lucrative customers, reduced churn, and increased brand affinity.
“There's also a segment of the market that's more value oriented, and I would say choices have come into the market because of good regulatory posture that have allowed investment that weren't there before, and those choices are putting more value oriented products and services at more attractive price points, but the product and service maybe isn't as robust and at AT and T we've played really well up market, but not as well down on the value space, and we've been working hard to get our product portfolio so that it matches up across the entire continuum of the market.”
“It's extremely important. It's actually that number is forty five percent. If you were to normalize it for the Luman footprint that we just recently brought in, that's diluting the number a little bit, and as you see in our report, that's been ticking up steadily.”
“And it's important because one, those customers are more lucrative customers. When they buy multiple products and services from US. Two, churn goes down, and that's one reason why you're starting to see our chur numbers improve this quarter, because we're starting to get that benefit of that base that is buying both together from US and three brand affinity, the customer's happiness with AT and T and their impression of the brand as much higher as a result of that because the products are better together.”