Bloomberg Surveillance · Wednesday, July 22, 2026
Alphabet's Gemini models are processing 22 billion API tokens per minute, with the Gemini app reaching 950 million monthly active users. However, analysts are looking beyond these numbers to actual usage and engagement, particularly comparing it to competitors like OpenAI's ChatGPT. The high user numbers are attributed in part to Google's extensive distribution channels through search and its operating system.
“Gemini models now process twenty two billion API tokens per minute, and the Gemini app as nine hundred and fifty monthly active users.”
“For me, until analysts they talk about usage of Gemini really taking off relative to the last quarter, it's hard for me to extrapolate that into you know, Gemini really taking share away from a chat CPT and all these companies are reporting very high MAU numbers, but it's really the usage that counts.”
“The world of AI is measured in terms of token consumption, and even though they gave a token consumption metric around API usage going to twenty two billion from sixteen billion last quarter, so that's a nice uptick, but really on the whole, you want to see them continue to grow that token consumption across the family of apps, and I think that's where you will see the usage of the model, how much Gemini is getting used.”