How to Money · Friday, July 24, 2026
Responding to a listener's question about the authenticity of financial advice, Joel and Matt clarified that the majority of their income comes from podcast advertising, with additional revenue from rental properties. They asserted that they practice what they preach, drawing on years of personal finance experience and business ownership, differentiating themselves from creators who primarily sell services without practical application. They aim to keep their content free and accessible.
“And I would argue that that is not all that different than what we are actually doing here on the show.”
“I think that's what he's saying. Yes, he's saying, like, so how do you did you guys? Are you guys only making money from the podcast or were you I read his question as in, like, like, you guys are practicing what you're preaching. But what I'm saying is that, like I feel like we're more we've got more in common with those other folks who are out there selling themselves on the internet. Then maybe it would appear right like I mean, like those folks have courses and classes and mastermind groups and all that kind of stuff that they're selling, and that's one model, but for us, like we're talking about similar things, but we just have advertising.”
“We each have a handful of rental properties, which definitely, which means that we have income from other areas. And so do we need the income from the podcast, Like, yeah, we do need the from the podcast right now. Do we need it five years from now? No, like we've we've built up a reservoir as we've invested intelligently over the years, and so no, Like if the revenue of the podcast went to zero, that would be that would be difficult, right, Yeah, it's but we are not, like you said, selling a service teaching people about it.”