Bloomberg Surveillance · Friday, July 24, 2026
The concept of 'funflation' is emerging as consumers, particularly younger generations, are prioritizing spending on experiences and services over physical goods. This trend is driven by the increasing cost of living post-pandemic, with activities like dining out and entertainment becoming more expensive.
“Yes, there's a little bit of funflation taking place because things have gotten so expensive. Obviously since the pandemic, we've spent a lot more money on experiences rather than just goods. We've we've tended to spend on services. Demand for services is up, prices for services are up.”
“Even going to see The Odyssey this weekend could cost. A lot of money.”
“The tickets for IMAX are on sale on the secondary market for several hundred dollars.”