Bloomberg Surveillance · Friday, July 24, 2026
The retiring Baby Boomer generation holds an estimated $90 trillion in net worth, with older generations adding another $20 trillion. This significant wealth is influencing market trends as boomers prioritize spending during retirement, often supported by their younger family members who are also facing affordability crises.
“Do you know that the baby boomers have ninety trillion dollars trillion trillion dollars of net worth and by the way, there's still some people left from the so called silent generation older than the Baby Boomers. They have twenty trillion dollars. So we're talking over one hundred trillion dollars of retirement net worth assets for the largest generation ever that is retiring.”
“My friends are all going on cruises. They used to go one every three years, now they go three a year. And I get text messages for them saying, I don't know what you're doing, but keep this market going up because we're spending money like crazy and.”
“The demography. We've got a very very well off Baby Boom generation and they're helping their younger children and grandchildren. The affordability crisis is really old versus young retiring people. They don't really care if the Fed titans retiring people really don't care much about the labor market because they're retired. All they really care about really is the stock market.”