Excess Returns · Saturday, July 25, 2026
Wes Gray of Alpha Architect discusses the unexpected growth of their ETF platform, which now houses over 100 funds and $37 billion in assets. He humorously notes that the success of ETF Architect was a serendipitous outcome, not the initial business plan, comparing it to Amazon's creation of AWS.
“I think there's over 100 funds now on the platform and over 37 billion in assets, which is just amazing and it's been fun to watch the success of that business for sure.”
“Yeah, no, exactly. Uh, you know, as you guys know, I have a PhD in finance, and the last thing I want to do is herd cats and do ops and compliance, you know, that that's not what I signed up for when I started a biz.”
“Just like what we started, you know, we were not thinking about that, you know, 2010. Uh, it was just serendipity and circumstance.”