Bloomberg Surveillance · Thursday, July 16, 2026
With the US market becoming saturated, Netflix's future growth opportunities are increasingly focused on international markets. The company is also reportedly testing free trials in select global markets, a move that could help expand its subscriber base.
“I think they're going to bring back free trials in some markets. So yeah, I think you have to look at the global uh, you know, audiences around the world, and that's where their opportunities are.”
“I think like the US market, there's not too much more to grow there, and so you have to look for opportunities overseas, and they do selective you know the World Small Classic in Japan where they get out and they see these opportunities to get more people involved.”