Bloomberg Surveillance · Thursday, July 16, 2026
In an effort to boost daytime engagement and explore new growth avenues, Netflix is experimenting with video podcasts and integrating content from publishers like Conde Nast and BuzzFeed. This strategy aims to broaden its appeal beyond traditional TV and movie offerings.
“They brought in, you know, some big names, Jay Shatty, people of that caliber, and they're going to see if that works, you know, can they drive up some of the daytime viewing which hasn't been great for the service.”
“They're trying. Podcast video podcasts.”
“Now they're going to throw in some short form video from you know, condeing Ass and BuzzFeed, which I don't know. That seems, you know, a little bit desperate at some level to get that daytime engagement up.”